As Commander decks have become more efficient, with more targeted removal spells, and players have gotten better at identifying commanders they don't want to play against and having pregame conversations, so that gives us the confidence to bring back Braids
At three mana, it has benefits from the point of view of the starting hand, which you are generally happy with, if you have the three lands needed to cast this
You trample over the beast for 2 damage, removing two defense counters from the battle
The caricature style, mixed with bright colours often found in comics, is a refreshing and iconic look for MTG
It has full integration with EDHRec (more on that later), and even has 'goldfishing' feature that help you playtest your deck
So this is a really good glue piece, mostly for sealed and draft [formats]. The final card revealed today is Winternight Stories, which also introduces a new mechanic called harmonize